LINE Score is LINE's proprietary AI-driven scoring service, providing promotions, deals, and a range of other benefits customized to each user score. For its launch day at LINE Conference, we needed a short introduction conveying the service's overall vision while minimizing the uneasiness scoring services bring.
Focusing on its user interface and experience, we shifted the communication to the benefits it provides, carefully selecting them among approved upcoming partnerships.
LINE Score release was the first step in the marketing rollout plan of LINE Financial, paving the way to loan, insurance, and investment services.
This project was my first step into financial services communication. I was particularly interested in reading user research results about something as fundamental as how people feel about and use money.