LINE now employs 1,700 engineers spread across 10 Asian offices. Along with this rapid workforce growth and increase of corporate diversity, there was a need to define more clearly LINE core engineering culture to maintain strong company culture as well as preserve internal and external communication consistency.
After going through a series of internal hearings, the project evolved in the definition of LINE Engineering three fundamental values, the creation of LINE Engineering hand-book and LINE Engineering culture video.
The booklet focused on the mission, history and in-depth presentation of our values. The video, while introducing the core values as well, gave us a better opportunity to present LINE working environment and displaying the similarities of our multiple offices. 
Having no official company language and to reflect our localized approach to business all staff were interviewed in their native language, the final video being subtitled in all needed languages.
Asia is such a vibrant region of the world and I feel blessed every time I have the opportunity to collaborate with people across borders and cultures.
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